Growth Marketing Lead
- In House - Finance and Tech Advisory
- London, United Kingdom
Our client, a global consultancy specialising in driving growth and transformation within finance functions across a broad range of industries is looking to hire a Growth Marketing Lead to add to their marketing team. Known for enabling organisations to modernise outdated workflows, this consultancy supports finance teams in becoming more agile and insight-driven, ultimately enhancing operational efficiency and compliance.
The Growth Marketing Lead will play an important part in driving business development as well as taking part in the execution of data-led, end-to-end marketing strategies designed to maximise top-of-funnel lead generation and will aim to position our client as a market leader in their field.
Role
- Lead the development of a holistic growth marketing strategy aligned with the firm’s mission, target audience, and commercial goals
- Using a data-led approach to evaluating and iterating, this person will be responsible for setting and executing marketing strategies to drive top of funnel leads and support conversion
- Design and deliver integrated campaigns across earned, owned and paid channels including digital, social media, email, website, events, media etc.
- Management and evaluation of marketing spend to enhance ROI
- Data-led Performance & Funnel Optimisation
- Set up and manage core marketing infrastructure including CRM, automation, analytics, and reporting tools
- Define and track key performance indicators (KPIs), including brand engagement, lead volume and quality, and marketing ROI
- Use data and insights to refine strategies and optimise marketing spend and conversion
- Collaborate closely with the leadership team to ensure alignment of marketing strategy with broader business priorities
- Identify and develop opportunities for brand positioning, thought leadership, events, and strategic partnerships
- Manage marketing team, external suppliers and freelancers where necessary to scale delivery
- Provide insight and recommendations based on market data, campaign performance, and audience analytics
- Marketing Strategy & Planning to include:
- Develop and implement a comprehensive growth marketing strategy aligned with the firm’s commercial objectives and brand positioning
- Define strategic priorities across content, digital, brand, and lead generation to support business development efforts
- Conduct market and competitor analysis to identify opportunities for differentiation and positioning
- Stakeholder & Cross-Functional Collaboration
- Work closely with Partners, consultants, and business development leads to align marketing with broader client acquisition and retention strategies
- Support internal teams with messaging, decks, and proposal materials where needed
- Act as a strategic advisor to the leadership team on market positioning and brand development
Requirements
- Experience leading a Marketing or Growth Marketing function in a scaling business
- Demonstrated exposure to working with or into high growth businesses, such as those in the SaaS, Financial Services, FinTech or wider Tech space
- Expertise in executing growth strategies across various channels, including paid media, content marketing, and outbound initiatives
- Data-driven mindset with demonstrated exposure to using data tools and strong command of analytics for optimising performance and informing strategic decisions
- Experience with account-based marketing and personalized demand-generation tactics
- Proficiency in CRM and marketing automation tools for effective, scalable outreach - specifically Attio
- Proven track record of leading and developing high-performing marketing teams, including external agencies, freelancers and support
- Proven track record of managing marketing budgets
- Solutions-orientated individual - someone who thrives on solving problems and is happy to roll their sleeves up and work across both strategy and execution
Here at Sapio Consulting we are not only proud to be equal opportunity employers in our own right but are also committed to and in the privileged position of being able to support each and every one of our clients and partners in their Diversity & Inclusion objectives and initiatives.
Our clients are equal opportunity employers and on their behalf we welcome candidates, applicants or prospective applicants regardless Age, Disability, Neurodiversity, Sex, Sexual Orientation, Gender identity or expression, Marriage or Civil Partnership or Partnership status, Pregnancy and Maternity or Parental status, Race, Religion or Beliefs, and Political Opinion. Download our DE&I Policy here.
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